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| Naomi Osaka |
Only 22-year old highest-paid female athlete:
We are talking about only 22-year old highest-paid female athlete Naomi Osaka. In 1999 SerenaWilliams won her first slam title. At that time Naomi Osaka was only a year old. Now she is 22-year old.After nineteen years Osaka beat Williams at the U.S. Open. It is Osaka’s first Grand Slam. It was one of the most debated matches in Open past. Now Osaka is 22-year-old and she beat Williams who is her legendary rival. Osaka has become the highest-paid female athlete in the world.
$37.4 million earner:
In the last 12
months Osaka earned $37.4 million from prize money and endorsements which is
$1.4 million more than Serena. It is the highest for a female athlete in a
year. While Maria Sharapova earned $29.7 million in 2015. These two women have
made the ranks of the 100 highest-paid athletes while Osaka ranks No. 29 and
Williams is No. 33. “Oska is a fresh face female athlete and she has a good
past story”, says David Carter, a sports business professor at USC’s Marshall
School of Business.
The ascension puts an end to a
decisive winning streak for Williams, who has been the world’s highest-paid
female athlete each of the past four years, with annual pre-tax income ranging
from $18 million to $29 million. The 23-time slam champion has collected almost
$300 million during her career from endorsers that have swarmed the 38-year-old
star.
Engaging personality female athlete:
Osaka’s rise to the head of the charts was a perfect convergence of several factors. This highest-paid female athlete first proved herself on the court, with back-to-back slam titles at the 2018 U.S. Open and the 2019 Australian Open. That plus her heritage—a Japanese mother and a Haitian-American father—helped separate her from the pack; at only 20 when she won her Open title, she had a cool factor and an engaging personality.
Osaka’s roots are crucial to her
endorsement stardom. She was born in Japan. When she was 3, she and her family
moved to the U.S., settling on Long Island and then heading to Florida; her
older sister, Mari, also plays on the pro circuit.
She turned pro in 2014, a month
before her 16th birthday. She cracked the WTA’s top 40 in 2016 and won her
first title in March 2018 at Indian Wells. In the 12 months that followed, she
became the first Japanese player to win a Slam, and the first Asian tennis
player ever to be ranked No. 1 in the world.
Made the wise choice to represent Japan as a female athlete
Osaka held dual citizenship
growing up but made the wise choice to represent Japan ahead of the Tokyo 2020
Summer Olympics, now postponed to 2021. The decision made her a good hotter
commodity for Olympic sponsors, like Procter & Gamble, All Nippon Airways
and Nissin, which signed endorsement deals with Osaka to use her around marketing
for the Games. She is expected to be one of the faces of female athletes of the Olympics, which
had triggered unprecedented levels of excitement among the Japanese public
before the coronavirus outbreak.
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